Refine intro text.

doc/index.rst

@@ -2,19 +2,13 @@ Flask-Admin
 ##############
 
 **Why Flask?** As a micro-framework, `Flask <http://flask.pocoo.org/>`_ lets you build web services with very little overhead.
-It offers lots of flexibility for you, the designer, to implement your project in a way that makes sense.
+It offers freedom for you, the designer, to implement your project in a way that suits your
+particular application.
 
-But the freedom comes at a price: Flask doesn't have all
-the builtin magic that you might expect if you are used to other web frameworks.
-In stead, it relies on a rich ecosystem of plugins that lets you cherry-pick just the functionality that's of interest to you.
-
-**Why Flask-Admin?** In a world of microservices and API's, Flask-Admin solves
-a really boring problem: It lets you quickly build an admin suite on top
-of your data so that you, or someone else can start managing your web service without
-having to constantly scratch around in the database.
-
-Browse through the documentation below to learn more about what you can do with Flask-Admin. Or head over to
-our `GitHub repository <http://github.com/flask-admin/flask-admin>`_ to find out how you can contribute to the project.
+**Why Flask-Admin?** In a world of micro-services and APIs, Flask-Admin solves
+the really boring problem of letting you quickly build an admin interface on top
+of an existing data model. With little effort, it makes it possible for
+you to manage your web service's data through a user-friendly interface.
 
 Examples
 ==========